Operations Portfolio — Carly Hutchinson

I find the workflow everyone works around, and turn it into the one that runs itself.

Five years as Operations Manager at a boutique leadership development company that coached individual leaders inside its client organizations. I specialize in:

Open to new roles: Business Operations, Product Operations, Strategy & Ops, and Program Management.
Remote, or on-site around Grand Rapids, MI.
Grand Rapids, MI car.s.hutchinson@gmail.com linkedin.com/in/carly-hutchinson

Carly's Impact

~5,000+
Hours saved per year across all systems
~$300K+
Recurring annual cost savings
11
Systems built from scratch in 6 months
Total: roughly 5,000+ hours and $300K+ per year in work automated or eliminated, on a boutique team where that capacity matters.

Time and cost figures are annualized estimates. Client names are anonymized throughout.

How I work

Four principles, and what each one taught me.

Start with the people in the workflow, not the workflow.
Most "people problems" are infrastructure problems in disguise.
Ship V1, then let reality edit it.
Priority is a human decision. AI can rank a pile of projects, but only people know what's actually working.
In operations, the details are the bible.
If you're the only one who knows how it works, you haven't finished building it.
Build to give people their time back.
AI is here to assist people, not replace them. I automate the busywork so people can do the human work.

Key Systems

Find selected projects below including the situation, strategy, impact and build details.

Client Portal

Systems DesignReporting
The thinking behind it

The Situation

  • Each client company experienced their engagement through a patchwork of shared Google Sheets, emailed PDFs, and status updates. Real insights only surfaced in infrequent meetings.
  • Every progress update was hand-assembled from data scattered across 8 Monday.com boards.
  • No self-serve option existed for clients to see their own data: program insights, attendance, progress, feedback, or schedule.

The Strategy

  • Prove the concept with one client's use case first, using Monday.com as the live source of truth so there is no separate sync step.
  • Expand that proof of concept into an architecture that works across every engagement type, built from a library of reusable page templates.
  • Goal: shift client-facing time away from status updates and toward discussing insights and solving problems, freeing up team bandwidth to build real client relationships.

Also worth knowing

  • Credentials never touch the browser, and small-group feedback stays anonymous by design until enough people have responded.
  • Scheduling is automated end to end: clients approve proposed session dates, and the system notifies the team and creates the sessions automatically.
  • Built a fully anonymized demo version for the sales team, plus complete documentation so anyone on the team can maintain the platform.

The Solution

  • Built password-protected client portals with live data, covering six types of client engagements. Deployed on Netlify, pulling directly from Monday.com so there is no manual syncing.
  • Surfaced the feedback that matters, in real time: leaders' own words kept anonymous, the in-room facilitator's read, and the outcomes each session is driving.
Sign in as a client and click through a live engagement portal.
Recreation of a system I built and ran, rebuilt with fictional data.
Tour the demo →
How it was built
  • Monday.com GraphQL API with a server-side proxy so API credentials never reach the browser
  • Library of reusable page templates assembled per client, one codebase for six engagement types
  • Tolerant name matching across training, coaching, intake, and historical feedback boards
  • Anonymity gates requiring 3+ responses before NPS and before/after measures display
  • 21-check automated verification suite, including a zero real-name sweep of the demo build

Leadership 360 Automation

Process AutomationReporting
The thinking behind it

The Situation

  • Producing each leader's 360 report was fully manual: copying survey data between spreadsheets, relabeling rater categories, merging small groups for anonymity, refreshing charts, and generating the PDF by hand.
  • On the intake side, leaders relied on one-off emails to understand the process, chase responses, and check their status.
  • At 10 to 20 reports per cohort, this was one of the biggest recurring time sinks in delivery, and every manual step was an error risk on a client-facing document.

The Strategy

  • Automate everything the platform allows inside the existing reporting pipeline rather than rebuilding a stack that already worked.
  • Flag the few remaining manual steps exactly when they are needed, so nothing depends on memory.
  • Make the intake side self-serve so leaders can run their own process without hand-holding.

Also worth knowing

  • Built-in anonymity guardrails flag when a page must be dropped, so no small group is ever identifiable.
  • A public instructions site gives leaders a self-serve status tracker, plain-language anonymity rules, and a copy-paste survey email.

The Solution

  • One-click report preparation: select a leader from a menu and the system handles data prep, rater categories, small-group merges, and score calculations.
  • Auto-written key insights for each leader, generated in the company's non-evaluative voice and flowed straight into the report.
Generate a full evaluation report and watch the guardrails fire.
Recreation of a system I built and ran, rebuilt with fictional data.
Tour the demo →
How it was built
  • Google Apps Script menu inside the source sheet driving the full data-prep sequence
  • Rater relabeling, small-group merge logic, and eNPS calculation handled in code
  • Existing Sheets-to-Slides merge pipeline retained, with setup documentation for template changes
  • Instructions site and status tracker built as a static site on Netlify

Feedback Intelligence Hub

ReportingAI Enablement
The thinking behind it

The Situation

  • Session and coaching feedback lived in a shared spreadsheet plus cohort docs scattered across Google Drive.
  • The coaches who delivered our sessions had no way to see their own feedback history without someone compiling it by hand.
  • Years of historical feedback was effectively invisible to the people it was about.

The Strategy

  • Centralize everything in Monday.com and build a coach-facing dashboard on top of it.
  • Iterate directly on named coach feedback rather than guessing at requirements.
  • Design for trust: coaches see only their own feedback, and anonymity rules are enforced in code, not by policy.

Also worth knowing

  • A one-time migration brought 222 historical feedback docs into the searchable hub, going back to 2021.
  • A two-page coach guide and rollout announcement, written from the actual app behavior so every claim is accurate.

The Solution

  • A dashboard where each coach sees their weekly, personal, and all-time feedback, with AI-written summaries and sentiment labels on every written response.
  • A percentile-based leaderboard designed to celebrate coaches rather than create anxiety.
Switch people and every number, chart and comment re-cuts.
Recreation of a system I built and ran, rebuilt with fictional data.
Tour the demo →
How it was built
  • Built as a Monday.com Vibe app with per-coach auto-filtering and admin access controls in code
  • AI sentiment labeling pipeline over written feedback responses
  • Anonymity thresholds enforced before any group metric displays
  • Scripted one-time migration from Google Drive with per-record verification

Leader Operations Playbook

Claude SkillDocumentationProcess Mapping
The thinking behind it

The Situation

  • The entire leader operations workflow, from deal ping to continued coaching, lived in one person's head: mine.
  • Fourteen phases across roughly a dozen connected tools and boards, with no map anyone else could follow.
  • Any absence or handoff created a bottleneck, with no way for anyone else to pick the work up.

The Strategy

  • Capture the real workflow live through narrated walkthroughs instead of writing documentation from memory.
  • Treat the documentation as a discovery tool: watching the actual work surfaces the workflows and automations that need correcting.
  • Turn what surfaced into a prioritized improvement roadmap, now actively in progress through Q3.

When it misfires

  • The skill is only ever as good as the playbook underneath it. When answers came back thin on a few phases, the cause was missing documentation, not a broken skill. I checked those phases against a real project record and found steps nobody had written down.

The guardrail

  • It can brainstorm a change and work out what that change would affect elsewhere, but it never acts. It flags the idea to a person. That was deliberate: the team doing the work should own the process and the ideas for improving it, not follow steps handed down.

Also worth knowing

  • A gap audit checked the playbook against a real 117-task cohort project plan to catch undocumented steps.
  • Documentation targets are operationalized into quarterly goals with an audit cadence and usability testing.

The Solution

  • A 15-page playbook covering all 14 phases, each with its trigger, owner, numbered steps, and gotcha callouts.
  • A known-bugs list and 10 prioritized improvements, ranked by impact and now driving the Q3 roadmap.
  • A reusable assistant built on top of the playbook and connected to the live project boards, so anyone can ask where a leader is and get the next steps from current data rather than from the person who happens to know.
How it was built
  • Narrated screen-share walkthroughs of each phase, structured into a consistent phase template
  • Cross-audit against a live 117-task cohort project plan
  • Improvement backlog ranked by impact and folded into quarterly goals

Audit, Propose, Correct

Claude SkillAI EnablementGovernance
The thinking behind it

The Situation

  • Consulting engagements kept reaching the same point: several discovery sessions in, what was left were pointed questions, not another meeting.
  • How a business actually runs lives in the owner's head. Most have never had to state any of it out loud.
  • Nobody can recite their own policy from memory. Everybody can tell you when a proposed one is wrong.

The Strategy

  • Stop asking people to describe their rules. Propose the rules from their own data and let them correct what is wrong.
  • Let the disagreements do the work: where the proposal and reality diverge is exactly where the conversation needs to happen.
  • Build it so the client can run it themselves, which means the engagement never requires access to their accounts.

When it misfires

  • It proposed a response-time rule from actual reply history, slower for prospects and lower-priority contacts, because that is what the data showed. The client overrode it on the spot and wanted same-day for those too.
  • The stated standard was stricter than the observed behavior, and that gap is where the real rule lives. Building from data alone would have encoded a lower standard than the one they hold themselves to. The fix is always letting the person correct it.

The guardrail

  • No access to a client's inbox or files, by design. They grant the permissions in their own account, run it there, and send back the document they choose to send.
  • Read-only regardless: it can see everything and change nothing, and every finding comes back as a proposal to accept or reject.

The Solution

  • Something the client runs themselves in a single sitting, which reviews how their business actually operates and puts a draft of each rule in front of them to confirm or correct.
  • The questions are not written in advance. They come from whatever does not line up, so the session only spends time where there is something to settle.
How it was built
  • Designed to run inside the client's own account, so I never hold their credentials
  • Read-only access, granted by the client and switched off by them whenever they want
  • Every finding arrives as a draft for a person to approve, never as a change already made
  • The output is a document the client reviews and decides whether to share

More Projects

AI EnablementProcess Automation

Daily Morning Briefing System

An hour of email and calendar triage every morning. A scheduled AI agent now reads it all and drafts replies in my voice, so the day starts decided instead of buried.

~125 hrs/yr saved
Systems DesignDocumentation

Coach Backgrounder Portal

Coaches had to ask around for client context before sessions. An 84-company sales board became a searchable, password-protected briefing app.

~35 hrs/yr saved
Reporting

Cohort Dashboards & Branded PDF Export

The delivery dashboard exported five pages nobody would send a client. Rebuilt as a branded one-page executive report for every cohort.

~25 hrs/yr saved
GovernanceSystems Design

CRM Contacts Board Overhaul

Months of meetings about the bloated CRM board produced nothing. Shipped a clean default view with required fields and let real usage drive the rest.

~75 hrs/yr saved
AI EnablementProcess Automation

Session Recap Insights Automation

Clients never saw a synthesis of their sessions. A scheduled agent now turns recaps and feedback into one client-ready insight, with guardrails that keep internal notes internal.

~15 hrs/yr saved
GovernanceDocumentation

Automation Estate Audit

101 automation scenarios with no inventory made external handoff impossible. Audited every one programmatically, verified true on/off status, and mapped what each touches.

45 hrs saved
AI EnablementDocumentation

Brand Kit & Claude Skill

On-brand documents depended on whoever made them. A branding kit plus a shared Claude skill now makes docs, decks, and client materials on-brand by default.

Team-wide adoption across docs and decks

Certifications

M
Monday.com Work Management
Certified · May 2024
M
Make.com Workflow Automation
Certified · Nov 2023
RTB
Raise The Bar Certified Leader
Coaching · Nov 2021

Toolstack

How the pieces fit together.

INTAKETypeformCalendlyWeb formsSOURCE OF TRUTHMonday.comGraphQL API8+ connected boardsAUTOMATIONMake.comGoogle Apps ScriptClaude agentsDELIVEREDClient portalsKPI dashboardsBranded reports

One source of truth, automation layered on top, everything downstream generated rather than assembled by hand.

Automation & AI
Make.comClaudeGoogle Apps ScriptChatGPT
Systems & Data
Monday.comSalesforceHubSpotActiveCampaignZendesk
Intake & Scheduling
TypeformCalendlyPubligo
Web & Workspace
HTML / JSNetlifyLovableGoogle WorkspaceSlackZoom

What managers say

From the people who led me at two different companies.

Carly has that rare ability to scale efficiency without losing the human element. She became our go-to expert, automating countless workflows across marketing, sales, customer experience, finance, and delivery. But here's what I love most: she doesn't take herself too seriously, she's genuinely fun to be around, and she steps up whenever the team needs her most. Any team would be lucky to work with Carly.

Heather Ostroff People-First Strategic Operator & Chief of Staff Managed Carly directly for ~4 years at a boutique leadership development company

She is a jack of all trades, willing to take on challenges in any aspect of the business, from customer service to operations. She spearheaded multiple projects including streamlining the appointment process and training the team. She's adaptable, reliable, smart, and driven, a natural leader and a joy to work with.

Kristi Lotta All-Star leader in Visual Merchandising, Operations & Project Management Managed Carly directly at Rent the Runway